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Which kind of alsacian wine do you prefer?

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Market Export Informations


The hottest news about wine business outside France

China's market



China claims over 160,000 acres of vines nationwide, but much is in remote areas, such as those in Tibet near Kazakhstan, where Silk Road traders brought seeds centuries ago.
There is also a small native grape (Vitus thunbergii) that grows wild north of Shanghai. And Russian visitors brought plantings of Muscat and Ratsiteli to China in the early twentieth century.


Although having been started at the beginning of the 20th century, the wine industry in China has only recently begun to develop into a significant market.

Chinese consumers have tended to stick to what they know, being beer and grain spirits - drinks that offer a higher alcohol level per unit than wine.

However, wines have attained consumer acceptance, not least due to Chinese politburo member Li Peng, who decreed that state banquets should be lubricated with wine instead of spirits in 1996.
The influence of western eating and drinking habits have been key in this, as have rising average incomes in China.
Indeed, wine is now becoming the fashionable drink for the wealthy younger generations in China's cities, and the "badge" drink of China's wealthiest ιlite.
The value of the market has more than doubled over the last five years, and has become much more sophisticated. Not only are there more foreign wine imports available in restaurants and in the shops, but the number, variety and quality of domestic wines has also increased. This has served the market by providing local consumers with a greater array of cheaper products to try.
However, the domestic market has moved on, and domestic wines are now reaching a level of quality that they can compete on price with imported wines, and even look to developing an export market.
However, the domestic market is where most Chinese wineries are looking to develop their sales. With about 600 million young Chinese, all exploring new types of alcoholic drinks, the potential market for sales of wine in the future is great.
So much for the future - at present wine consumption in China is still in its preliminary stages as is international cooperation in the industry.
This report also contains some information on fruit, or berry, wine that at present constitutes approximately 1.1% of the total sales of the whole wine industry.



Access Asia
Published on: 2006-02-10
[1798 reads]

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Colmar. Capital of alsacian vineyards.
Colmar. Capital of alsacian vineyards.

Colmar. Nice city.
Colmar. Nice city.



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Colmar. Nice city.


Colmar. Nice city.

Colmar. Capital of alsacian vineyards.


Colmar. Capital of alsacian vineyards.


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